The Miracle Worker
My former boss' wife is a year older than me and was recently diagnosed with glaucoma. I often look at her to determine where I may be in the coming year. I was petrified of
getting glaucoma next year so I figured I'd better nip the disease in the
bud and get my eyes examined now.
Thankfully, my prescription
hadn't changed noticeably but I asked the optometrist for a new prescription
anyway so I could get new glasses.
Since I'm usually bored
with my glasses after the first month or so, I tend look at glasses the
same way as accessories or clothing. Wouldn't you all get tired of seeing
me wearing the same ol' pair of Levis's day after day?
So ... on to glasses store I went
to find that PERFECT pair of glasses.
At first I wanted a male
optician to help me again, just like I had for my last purchase. I naively thought that I'd be given the BEST perspective and left looking better than ever ...
Then I remembered my last
glasses purchase. As I recall, I listened as the male optician convinced
me how great this new frame looked and I left looking just like another
clone of myself ... the same style frame, different color. (And two ve-e-e-r-r-ry
lon-n-n-ng years to go before my next purchase) Hmmmmm, I wonder if his
commission had ANYthing to do with his opinion?
This time I picked an attractive
female
optician to
help me out. She was just a few years older than me, not frumpy at all and was dressed in a well tailored jacket and skirt. She was wearing a beautiful contemporary glasses frame. She couldn't possibly
steer me in the wrong direction. Plus ... she had CLASS!!
As you can imagine, I'm
not frumpy looking either, I've got CLASS
too and although my frame (the glasses folks!) could definitely use improvement, I was eager to change
styles.
Do you remember that television
commercial of years gone by, advertising "Underalls" pantyhose? In
it, the girl was displayed, swaying her hips from side to side as she walked
away from the camera in a sleek pair of slacks. She then bent forward,
turned her upper torso around, and remarked ever so flirtatiously that
with Underalls, she looked like she "wasn't wearing nothing" (under her
slacks, that is!). Now ... if the marketers can deliver that kind of outcome
with pantyhose ... surely they can make a similar ad campaign about ordinary
glasses!!
This optician was no miracle
worker, but she came close. She got her bonus commission by selling me
one of the most expensive name brand frames in the place ... and I left
as one very satisfied customer!
Do I look like I'm
wearing glasses? You betcha! But ... thanks to my new featherlite
lenses, I FEEL
like I'm not wearing nothing!
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